Website Tracking

How to implement Google Analytics tracking

This article describes how to add your Google Analytics tracking code to the TrekkSoft backoffice and what will you be able to track.

Where to insert your Google Analytics tracking code

Please go to Admin Desk>Merchant Settings>Apps>Google, here you will find the `Tracking` segment to insert your Google Analytics tracking code.

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What can you track after inserting your code

Current TrekkSoft Booking Widget

You can track the e-commerce data of your bookings, such as total basket values, average basket value, conversion rate, revenue and taxes. You will also be able to see the purchased products and most popular products.


This should help you determine which of your products need a bit of reworking and how effective these changes were.

For this widget you can also use Google Tag Manager to insert more tracking pixels and code snippets. 

New TrekkSoft Booking Widget

You can see the same data as for the current TrekkSoft widget.

In addition, you will be able to see events from the payment page so you know what exactly happened in that final step which can be:

  • Cancellation: when someone stops the payment and leaves this page
  • Success: everything went fine and the payment was completed

In these 2 cases a user will be redirected back to the TrekkSoft booking widget flow.

TrekkSoft Website Builder

You can see the same data as for the current TrekkSoft Widget.

Moreover, you can also use Google Tag Manager.