Discount Codes and Gift Cards are great ways to promote your business and encourage more bookings.
| Discount Codes | Gift Cards |
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Discount Codes are only applicable for guests and do not work with Add-ons or Shop Items. The discount is applied as a percentage of the ticket price. You can setup the discount codes to only apply with certain activities, and/or set a maximum number of uses for each discount code.
Gift Cards represent a fixed sum of money that is deducted from the total basket. It can be applied to tickets, Add-ons and Shop Items. Once used, its value drops to zero regardless of the transaction amount. To give your customer their remaining balance, you’ll need to create a new gift card with the balance. Only one voucher can be used for each basket.
Now that you're clear on the different promotional tools, here are some things we'll cover in this guide:
- Create a Discount Code
- Generate a more than one discount code
- Create Gift Cards
- Import your own discount codes and gift cards
- Tips for agents and resellers
Create a Discount Code
STEP 1: Go to Promotion > Discount codes and Gift cards in the left menu of your Admin Desk.
Then click on Add Discount Code.
STEP 2: Enter details of the discount code
In the New Discount Code page, enter the code that you want your customers to use. If you're running a summer campaign and want to give out discount codes, you could use a code like AmazingSummer, for example.
Then, enter the number of times the discount code may be used. Afterwards, enter the discount percentage you would like to offer (e.g. 5% or 10%).
Lastly, select which tours this code can be applied to. If you would like this code to apply to all tours, leave all of the checkboxes blank.
Click Save when you're done.
Generating a more than one discount code
You can also automatically generate a large volume of discount codes with random letters and numbers, perfect if you want to give each customer a unique code to share with their friends and family.
STEP 1: Click on Generate Codes to start
STEP 2: Enter details for the discount code
STEP 3: When complete, click Save.
This is what you should get.
Gift Cards
You can manage your gift cards by going to the Gift Cards tab at the top of the Discount Codes and Gift cards page.
STEP 1: Click on Add Gift Card
STEP 2: Enter details for the gift card
Enter the relevant details for the gift card. Remember that Gift Cards deduct a fixed sum from the customer's cart.
You can also limit the use of the gift card to certain activities or shop items.
STEP 3: When done, click Save.
Import your own discount codes and gift cards
You can also import your own discount codes via a CSV file. This is particularly handy if you want to sell on discount websites like Groupon.
Start by clicking on the Import Discount Codes or the Import Gift Cards button at the top of each page.
Your CSV file should be formatted like this:
1st column: Discount Codes or Gift Card codes
2nd column: Value in % or a fixed sum
3rd column: Number of uses
4th column: Expiration date (with dd/mm/yyyy date format)
5th column: If you want to limit codes to specific activities, add the activity ID here, separated with spaces (Optional)
Tips for Agents
An Agent name can also double up as their "Agent Code".
When a customer is referred to you by an Agent, the customer must use the agent's unique code when purchasing from your website so that you can track referrals.
We recommends creating a Discount Code that matches the Agent Code to create an incentive for customers to use the code.